learn digital marketing in dhuri

Step 1: Understand Digital Marketing Basics

Digital marketing encompasses a variety of fields, such as:

• Search Engine Optimization (SEO)
• Content Marketing
• Social Media Marketing
• Email Marketing
• Pay-Per-Click Advertising (PPC)
• Affiliate Marketing
• Analytics and Data-Driven Marketing

Learn about the key concepts and terminology like:

• Organic vs Paid traffic
• SERPs (Search Engine Results Pages)
• Customer lifecycle and buyer personas

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Step 2: Learn Specific Skills

1. SEO (Search Engine Optimization)
   • Learn how to optimize websites for search engines to rank higher in search results.
   • Tools to explore: Google Keyword Planner, Ahrefs, SEMrush, Yoast SEO
2. Content Marketing
   • Focus on creating valuable, relevant content to attract and retain an audience.
   • Platforms to publish content: Blogs, YouTube, Medium, LinkedIn.
3. Social Media Marketing
   • Master platforms like Facebook, Instagram, LinkedIn, Twitter, YouTube, and TikTok.
   • Learn about content strategies, engagement, and advertising.
4. PPC (Pay-Per-Click Advertising)
   • Understand Google Ads, Facebook Ads, and how to run targeted ad campaigns.
5. Email Marketing
   • Learn how to build and nurture email lists.
   • Tools: Mailchimp, ConvertKit, ActiveCampaign

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Step 3: Take Free/Low-Cost Courses

1. Google Digital Garage – Free course on the fundamentals of digital marketing.
2. HubSpot Academy – Offers free certification in content marketing, SEO, and inbound marketing.
3. Coursera – Digital marketing courses from reputed universities (some free with audits).
4. Udemy – Affordable courses with practical insights on various aspects of digital marketing.
5. LinkedIn Learning – High-quality digital marketing courses.

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Step 4: Practice on Real Projects

• Start a blog or a YouTube channel and apply what you’ve learned.
• Offer your services to small businesses for free or at a low cost to build your portfolio.

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Step 5: Use Digital Marketing Tools

Familiarize yourself with essential tools:

• SEO Tools: Ahrefs, SEMrush, Moz
• Social Media Tools: Buffer, Hootsuite
• Email Marketing Tools: Mailchimp, Sendinblue
• Analytics: Google Analytics, Google Tag Manager

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Step 6: Stay Updated

Digital marketing is always evolving. Follow these platforms for updates:

• Neil Patel’s Blog
• HubSpot Blog
• Search Engine Journal
• Google Webmaster Central Blog

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Step 7: Get Certified

Once you’ve gained some knowledge and experience, consider getting certified:

1. Google Ads Certification
2. HubSpot Inbound Marketing Certification
3. Facebook Blueprint Certification
4. Hootsuite Social Marketing Certification